Capitola village and Wharf


L. H. Selman
123 Locust Street • Santa Cruz, CA 95060
This eclectic shop features quality antiques, glass art, glass jewelry, books, and accessories.


Artisan's Gallery
1368 Pacific Avenue • Santa Cruz, CA 95060
An eclectic gallery showcasing local artists, as well as artists from around the world.

Firecat Pottery
125 D Post Street • Santa Cruz, CA 95060
Ceramics handmade by Jeannette Jennings, specializing in cat and botanical themed stoneware. .

Lenz Arts
142 River Street • Santa Cruz, CA 95060
A 10,000 square foot shop which offers art supplies, quality framing, electronic items, and gifts.


Shop for all National bestsellers, bargain books, and all fiction and nonfiction titles at incredible prices on is the leading provider of premium digital audio information and entertainment on the Internet. provides digital audiobooks, audio newspapers and magazines, podcasts, original programming, and TV and radio subscriptions. Over 75,000 audio titles are available from more than 600 content providers including leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers in an array of categories including Business, Romance, Children's Books, New York Times Best Sellers, Oprah's Book Club and more. Listen anytime and anywhere using your iPod, iPhone, MP3 player, PDA, or computer- downloads are compatible with over 500 devices. You can also burn CDs to play or have content delivered wirelessly to your smart mobile device.

Bookshop Santa Cruz
1520 Pacific Avenue • Santa Cruz, CA 95060
Located Downtown
A large bookstore that offers a great selection of bestsellers, books on Santa Cruz, and many more.

829 Front St • Santa Cruz, CA 95060
For over a decade Comicopolis has served the Santa Cruz community with the finest selection of.

Children's Toys

Atlantis Fantasy World
1020 Cedar Street • Santa Cruz, CA 95060
Located Downtown
This entertainment store features comics, toys, and gifts for the whole family.

Game Alot Toys & Games
1526 Pacific Avenue • Santa Cruz, CA 95062
Located Downtown
A children's toy shop featuring a large variety of toys and games, including baby toys, art and more.


Madame Sidecar
343 Soquel Avenue, Suite 208 • Santa Cruz, CA 95062
A women's boutique which carries name brand clothing, lingerie, accessories, and gifts.

Clothing - Formalwear & Bridal

Perfect Details
303 Potrero Building 45 #101 • Santa Cruz, CA 95060
Perfect Details has all your wedding, bridesmaids and special event shoes, accessories, gifts.

Craft & Hobby

125 Walnut Avenue • Santa Cruz, CA 95060
An art studio offering a selection of over 400 paint-your-own ceramics including dinnerware, mugs.


110 Cooper Street • Santa Cruz, CA 95062
This shop handcrafts sculptural glass dinnerware and accessories, including plates, bowls and much more.

Integrand Design
1515 Pacific Avenue • Santa Cruz, CA 95060
Nestled in one of the oldest buildings in Santa Cruz, this shop specializes in unique furniture.

Patio Shop
420 Water Street • Santa Cruz, CA 95060
You'll find outdoor patio furniture including wicker and aluminium chairs and tables, patio covers and all you need for your outdoor entertainment.


Antonelli Brothers Begonia Gardens
2545 Capitola Road • Santa Cruz, CA 95062
This garden center sells begonia bulbs and seeds, ferns, fuchsias, and green plants.

Gourmet Foods & Sweets

Marini's Candies
2608 Mission Street • Santa Cruz, CA 95060
Located on The Boardwalk
You'll find delicious treats here, including their original salt water taffy, caramel corn, and more.

Pacific Cookie Company
303 Potrero Street, 40A/B • Santa Cruz, CA 95060
This shop specializes in homemade cookies using only the finest possible ingredients.

Santa Cruz Coffee Roasting
1330 Pacific Avenue • Santa Cruz, CA 95062
This specialty store offers a large variety of the world's finest specialty coffees.

Home Improvement

Sears Home Services
4015 Capitola Rd • Santa Cruz, CA 95062-2049
Schedule home improvement, appliance repair,vinyl siding installation, windows, hvac and air.

Westside Hardware
855 Almar Ave • Santa Cruz, CA 95060
What makes Ace Hardware stores special is the people and the local owner.


Anita Goudeau Designs
Anita Goudeau Designs creates Christian & Inspirational jewelry including crosses, pendants, earrings, rings and other gift items. Each piece includes the story and scripture that inspired it. These creations are perfect for Baptisms, weddings, Confirmations and graduations. Gift cards are also available.

Dell Williams Jewelers
1320 Pacific Avenue • Santa Cruz, CA 95060
Located Downtown
This large third generation jewelry shop features fine quality diamond and colored stone jewelry

129 South River Street • Santa Cruz, CA 95060
This jewelry store offers specialized jewelry designs, stone setting and cutting, appraisals,

Goldsmith/Thomas Mantle Design, The
107 Locust Street • Santa Cruz, CA 95060
This place specializes in custom made jewelry pieces with many reflecting nature.

Marty Magic
115 Walnut Avenue • Santa Cruz, CA 95062
Unique shop featuring original jewelry including earrings, rings, and pendants.

Sassy Silver
7960-B Soquel Drive, Suite 405 • Aptos, CA 95003
A sterling silver jewelry shop offering authentic and original jewelry from local artists.

Studio 109
109 Locust Street • Santa Cruz, CA 95060
Your source for custom and special order jewelry, precious gems, diamonds, gold and metals.

Vault, The
1339 Pacific Avenue • Santa Cruz, CA 95060
This contemporary shop offers fine quality jewelry including rings, gems, wedding bands, earrings.

Kitchen & Dining

1527 Pacific Avenue • Santa Cruz, CA 95060
Located Downtown
This specialty kitchen store carries over 18,000 kitchen items, including cookware, kitchen.


Rhythm Fusion Store
1541-C Pacific Avenue • Santa Cruz, CA 95060
This music store offers imported hand drums and percussion instruments from countries around theworld.

Streetlight Records
939 South Pacific Avenue • Santa Cruz, CA 95060
This music shop offers new, used, rare, and hard-to-find music from a variety of genres.

Union Grove Music
1003 Pacific Avenue • Santa Cruz, CA 95060
Santa Cruz's oldest and largest music store.

Recreational Equipment

Kayak Connection
413 Lake Avenue, #4 • Santa Cruz, CA 95062
This store rents and sells a variety of quality kayaks, as well as offers kayak tours.

O'Neill Yacht Center
2222 East Cliff Drive • Santa Cruz, CA 95060
This store sells new and used yachts and also offers sailing lessons, boat rentals, and private... more...

Santa Cruz Boat Rentals
15 Municipal Wharf • Santa Cruz, CA 95060
A wide variety of boats in many sizes for rent, as well as a full bait and tackle store, daily.


Made in Santa Cruz
57 Santa Cruz Municipal Wharf • Santa Cruz, CA 95060
All local art from the Santa Cruz Area, local glass artists, watercolorists, jewelers, body..

Sporting Goods

Another Bike Shop
2361 Mission Street • Santa Cruz, CA 95060
Santa Cruz's mountain bike dream store featuring quality mountain bikes for sale and rent.

Aqua Safaris Scuba Center
6896 Soquel Avenue, frontage Road • Santa Cruz, CA 95062
Specializing in high quality diving equipment and rentals, this store also offers boat charters,

Bicycle Shop of Santa Cruz
1325 Mission Street • Santa Cruz, CA 95060
The biggest little bike shop in Santa Cruz offering new and used bikes and parts, full service.

Bicycle Trip
1127 Soquel Ave • Santa Cruz, CA831-427-2580
Voted Santa Cruz's "Best Bicycle store".

Electric Sierra Cycles
302 Pacific Avenue • Santa Cruz, CA 95060
Located Two Blocks from the Boardwalk
This store sells, rents, and services mountain bikes, beach cruisers, electric scooters, trykes,...

Go Skate, Surf and Sport
601 Beach Street • Santa Cruz, CA 95060
This sport shop sells, rents, and services skateboards, surfboards, snowboards, skimboards,.

O'Neill Beach Store
222 East Cliff Drive • Santa Cruz, CA 95062
Carrying the best in wetsuits, clothing, Hobie Cat parts, and accessories, this store also rents..

Outdoor World
136 River Street • Santa Cruz, CA 95060
Sporting goods store offering name brand products, apparel, and accessorie.

West Marine
2450 17th Ave • Santa Cruz, CA 95062-1860
If boating is your thing then you know the name West Marine.

Surf Shops

Pacific Wave Surf Shop
1502 Pacific Avenue • Santa Cruz, CA 95060
A complete surfing, skating, and snowboarding shop offering apparel, shoes, books, videos,


Native Expressions
2539 Mission Street • Santa Cruz, CA 95060
P.O. Box 217
Native Expressions offers Native American & Southwestern art including museum quality Native American.