Antiques

• L. H. Selman
  123 Locust Street • Santa Cruz, CA 95060
  831-427-1177
  This eclectic shop features quality antiques, glass art, glass jewelry, books, and accessories.

Art

• Artisan's Gallery
  1368 Pacific Avenue • Santa Cruz, CA 95060
  831-423-8183
  An eclectic gallery showcasing local artists, as well as artists from around the world.

• Firecat Pottery
  125 D Post Street • Santa Cruz, CA 95060
  831-471-2052
  Ceramics handmade by Jeannette Jennings, specializing in cat and botanical themed stoneware. .

• Lenz Arts
  142 River Street • Santa Cruz, CA 95060
  831-423-1935
  A 10,000 square foot shop which offers art supplies, quality framing, electronic items, and gifts.

Books

• Amazon
  Shop for all National bestsellers, bargain books, and all fiction and nonfiction titles at incredible prices on Amazon.com.

• Audible.com
  Audible.com is the leading provider of premium digital audio information and entertainment on the Internet. Audible.com provides digital audiobooks, audio newspapers and magazines, podcasts, original programming, and TV and radio subscriptions. Over 75,000 audio titles are available from more than 600 content providers including leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers in an array of categories including Business, Romance, Children's Books, New York Times Best Sellers, Oprah's Book Club and more. Listen anytime and anywhere using your iPod, iPhone, MP3 player, PDA, or computer- Audible.com downloads are compatible with over 500 devices. You can also burn CDs to play or have content delivered wirelessly to your smart mobile device.

• Bookshop Santa Cruz
  1520 Pacific Avenue • Santa Cruz, CA 95060
  Located Downtown
  831-423-0900
  A large bookstore that offers a great selection of bestsellers, books on Santa Cruz, and many more.

• Comicopolis
  829 Front St • Santa Cruz, CA 95060
  831-427-1929
  For over a decade Comicopolis has served the Santa Cruz community with the finest selection of.

Children's Toys

• Atlantis Fantasy World
  1020 Cedar Street • Santa Cruz, CA 95060
  Located Downtown
  831-426-0158
  This entertainment store features comics, toys, and gifts for the whole family.

• Game Alot Toys & Games
  1526 Pacific Avenue • Santa Cruz, CA 95062
  Located Downtown
  831-429-9009
  A children's toy shop featuring a large variety of toys and games, including baby toys, art and more.

Clothing

• Madame Sidecar
  343 Soquel Avenue, Suite 208 • Santa Cruz, CA 95062
  831-458-1606
  A women's boutique which carries name brand clothing, lingerie, accessories, and gifts.

Clothing - Formalwear & Bridal

• Perfect Details
  303 Potrero Building 45 #101 • Santa Cruz, CA 95060
  650-576-4927
  Perfect Details has all your wedding, bridesmaids and special event shoes, accessories, gifts.

Craft & Hobby

• Petroglyph
  125 Walnut Avenue • Santa Cruz, CA 95060
  831-458-4278
  An art studio offering a selection of over 400 paint-your-own ceramics including dinnerware, mugs.

Furniture

• Annieglass
  110 Cooper Street • Santa Cruz, CA 95062
  831-427-4260
  This shop handcrafts sculptural glass dinnerware and accessories, including plates, bowls and much more.

• Integrand Design
  1515 Pacific Avenue • Santa Cruz, CA 95060
  831-426-4717
  Nestled in one of the oldest buildings in Santa Cruz, this shop specializes in unique furniture.

• Patio Shop
  420 Water Street • Santa Cruz, CA 95060
  831-423-3143
  You'll find outdoor patio furniture including wicker and aluminium chairs and tables, patio covers and all you need for your outdoor entertainment.

Garden

• Antonelli Brothers Begonia Gardens
  2545 Capitola Road • Santa Cruz, CA 95062
  831-475-5222
  This garden center sells begonia bulbs and seeds, ferns, fuchsias, and green plants.

Gourmet Foods & Sweets

• Marini's Candies
  2608 Mission Street • Santa Cruz, CA 95060
  Located on The Boardwalk
  831-423-3299
  You'll find delicious treats here, including their original salt water taffy, caramel corn, and more.

• Pacific Cookie Company
  303 Potrero Street, 40A/B • Santa Cruz, CA 95060
  800-969-9709
  This shop specializes in homemade cookies using only the finest possible ingredients.

• Santa Cruz Coffee Roasting
  1330 Pacific Avenue • Santa Cruz, CA 95062
  831-459-0100
  This specialty store offers a large variety of the world's finest specialty coffees.

Home Improvement

• Sears Home Services
  4015 Capitola Rd • Santa Cruz, CA 95062-2049
  831-462-8600
  Schedule home improvement, appliance repair,vinyl siding installation, windows, hvac and air.

• Westside Hardware
  855 Almar Ave • Santa Cruz, CA 95060
  831-426-7650
  What makes Ace Hardware stores special is the people and the local owner.

Jewelry

• Anita Goudeau Designs
  Anita Goudeau Designs creates Christian & Inspirational jewelry including crosses, pendants, earrings, rings and other gift items. Each piece includes the story and scripture that inspired it. These creations are perfect for Baptisms, weddings, Confirmations and graduations. Gift cards are also available.

• Dell Williams Jewelers
  1320 Pacific Avenue • Santa Cruz, CA 95060
  Located Downtown
  831-423-4100
  This large third generation jewelry shop features fine quality diamond and colored stone jewelry

• Gembrokers
  129 South River Street • Santa Cruz, CA 95060
  831-457-1009
  This jewelry store offers specialized jewelry designs, stone setting and cutting, appraisals,

• Goldsmith/Thomas Mantle Design, The
  107 Locust Street • Santa Cruz, CA 95060
  831-429-8234
  This place specializes in custom made jewelry pieces with many reflecting nature.

• Marty Magic
  115 Walnut Avenue • Santa Cruz, CA 95062
  831-429-9805
  Unique shop featuring original jewelry including earrings, rings, and pendants.

• Sassy Silver
  7960-B Soquel Drive, Suite 405 • Aptos, CA 95003
  831-465-9778
  A sterling silver jewelry shop offering authentic and original jewelry from local artists.

• Studio 109
  109 Locust Street • Santa Cruz, CA 95060
  831-426-1978
  Your source for custom and special order jewelry, precious gems, diamonds, gold and metals.

• Vault, The
  1339 Pacific Avenue • Santa Cruz, CA 95060
  831-426-3349
  This contemporary shop offers fine quality jewelry including rings, gems, wedding bands, earrings.

Kitchen & Dining

• Chefworks
  1527 Pacific Avenue • Santa Cruz, CA 95060
  Located Downtown
  831-426-1351
  This specialty kitchen store carries over 18,000 kitchen items, including cookware, kitchen.

Music

• Rhythm Fusion Store
  1541-C Pacific Avenue • Santa Cruz, CA 95060
  831-423-2048
  This music store offers imported hand drums and percussion instruments from countries around theworld.

• Streetlight Records
  939 South Pacific Avenue • Santa Cruz, CA 95060
  831-425-4630
  This music shop offers new, used, rare, and hard-to-find music from a variety of genres.

• Union Grove Music
  1003 Pacific Avenue • Santa Cruz, CA 95060
  831-427-0670
  Santa Cruz's oldest and largest music store.

Recreational Equipment

• Kayak Connection
  413 Lake Avenue, #4 • Santa Cruz, CA 95062
  831-479-1121
  This store rents and sells a variety of quality kayaks, as well as offers kayak tours.

• O'Neill Yacht Center
  2222 East Cliff Drive • Santa Cruz, CA 95060
  831-476-5202
  This store sells new and used yachts and also offers sailing lessons, boat rentals, and private... more...

• Santa Cruz Boat Rentals
  15 Municipal Wharf • Santa Cruz, CA 95060
  831-423-1739
  A wide variety of boats in many sizes for rent, as well as a full bait and tackle store, daily.

Souvenirs

• Made in Santa Cruz
  57 Santa Cruz Municipal Wharf • Santa Cruz, CA 95060
  831-426-2257
  All local art from the Santa Cruz Area, local glass artists, watercolorists, jewelers, body..

Sporting Goods

• Another Bike Shop
  2361 Mission Street • Santa Cruz, CA 95060
  831-427-2232
  Santa Cruz's mountain bike dream store featuring quality mountain bikes for sale and rent.

• Aqua Safaris Scuba Center
  6896 Soquel Avenue, frontage Road • Santa Cruz, CA 95062
  831-420-4386
  Specializing in high quality diving equipment and rentals, this store also offers boat charters,

• Bicycle Shop of Santa Cruz
  1325 Mission Street • Santa Cruz, CA 95060
  831-454-0909
  The biggest little bike shop in Santa Cruz offering new and used bikes and parts, full service.

• Bicycle Trip
  1127 Soquel Ave • Santa Cruz, CA831-427-2580
  Voted Santa Cruz's "Best Bicycle store".

• Electric Sierra Cycles
  302 Pacific Avenue • Santa Cruz, CA 95060
  Located Two Blocks from the Boardwalk
  831-425-1593
  This store sells, rents, and services mountain bikes, beach cruisers, electric scooters, trykes,...

• Go Skate, Surf and Sport
  601 Beach Street • Santa Cruz, CA 95060
  831-425-8578
  This sport shop sells, rents, and services skateboards, surfboards, snowboards, skimboards,.

• O'Neill Beach Store
  222 East Cliff Drive • Santa Cruz, CA 95062
  831-475-4151
  Carrying the best in wetsuits, clothing, Hobie Cat parts, and accessories, this store also rents..

• Outdoor World
  136 River Street • Santa Cruz, CA 95060
  831-423-9555
  Sporting goods store offering name brand products, apparel, and accessorie.

• West Marine
  2450 17th Ave • Santa Cruz, CA 95062-1860
  831-476-1800
  If boating is your thing then you know the name West Marine.

Surf Shops

• Pacific Wave Surf Shop
  1502 Pacific Avenue • Santa Cruz, CA 95060
  831-458-9283
  A complete surfing, skating, and snowboarding shop offering apparel, shoes, books, videos,

Themes

• Native Expressions
  2539 Mission Street • Santa Cruz, CA 95060
  P.O. Box 217
  831-688-0694
  Native Expressions offers Native American & Southwestern art including museum quality Native American.